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The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.

Want a Favorite Product Free? Write the Manufacturer Are you ready to revel in all the freebies you can find? If you are a sucker for freebies, here are some easy tips for getting your hands on the best free samples out there. You will find that finding the right freebies is often as easy as picking up a pen or licking a stamp and putting it on an envelope. Should You Write Your Favorite Manufacturers to Receive Free Product Samples? Is there a special item or product that you love? Is there a shampoo you can't live without? Would you die if your favorite brand of toothpaste were discontinued? Fortunately, there are many ways to declare your allegiance to a specific brand or product, and get rewarded for it. If there is a product you simply cannot live without, go ahead and write the company. Write them a letter to let them know what a big fan you are. Companies appreciate positive customer feedback. Simply writing to your favorite company can get you on their free sample mailing list. In fact, go ahead and ask them for free samples. Most manufacturers and corporations are more than willing to oblige your request. Getting the Information You Need to Contact Your Favorite Manufacturer Where can you find the information you need in order to get free product samples? Luckily, finding this information is often quite simple. Most of the time, all you have to do is look at the back of the product label to find information. Always contact the customer service address. If no address is available or listed, call their toll-free customer service hotline. Ask the customer service rep about possible free samples. At the very least, you will probably be able to finagle a handful of valuable coupons to save money on your next buy. Getting Free Stuff From Your Favorite Manufacturers Online Did you know that there are plenty of places to get free samples and other freebies by checking online? The World Wide Web is a treasure trove of freebies. There are many websites that specialize in freebie offers. Think of these websites as the middleman to freebie paradise, as well as an easy way to save on stationary and stamps. What are some of these freebie sites? The freesite.com is a great site to find a variety of freebies, both virtual and beyond. To find the latest free stuff, turn to websites such as freeflys.com. This website's slogan is that "Cheap is good, but free is always better." Who can argue with that kind of logic. There are many other websites that can offer you a library of freebies. Here are some tips for sorting out the legitimate offers from the fake stuff. Don't Get Caught in a Freebie Scam Although there are plenty of great websites out there that offer real legitimate freebie offers, there are also many websites that prey on people seeking freebies. Here are some tips for filtering out the bad websites, and finding the best in legitimate freebie offers. First, do not accept freebies from websites that require too much personal information. Only give just enough information to get what you need. Avoid accepting freebies from websites that require you to sign up for a newsletter or email offers. These websites have been known to sell your email address to partners, thus causing your email inbox to become overwhelmed with offers and related spam. A good rule of thumb is that if you don't feel comfortable providing your personal data, you should not. Also, avoid websites that are too burdened with obtrusive pop-up or banner ads. Websites that rely too heavily on advertisements are more likely to sell your personal data.

Web Hosting - Why Backups Are Essential One thing most web site owners have little time for is... anything! Anything other than focusing on their site content and the business or service it supports and the information it provides, that is. That means that administration often suffers, as it frequently must. There's only so much time in the day. But the one thing that you should never let slide are backups. They are like insurance. You rarely need it (you hope), but when you do you need it very badly. Performing regular backups - and testing them - doesn't have to be a nightmare. A little bit of forethought and effort and they can be automated to a high degree. And, they should be tested from time to time. Even when a backup appears to have gone without a hitch, the only way to know whether it's of any value is to attempt to restore the information. If it can't be restored, the backup is worthless. Even when the web hosting company provides the service, there is still some planning involved for the site owner. Hosting companies often rely on one or both of two methods. They backup everything (called a full backup), then backup anything which has changed since the last full backup (called an incremental backup). Of special interest are any configuration files that have been tailored. If you've modified the default installation of a software package, you want to be able to recapture or reproduce those changes without starting from scratch. Network configuration files, modifications to basic HTML files, CSS style sheets and others fall into the same category. If you have XML files, databases, spreadsheets or other files that carry product or subscriber information - about items purchased, for example, or people who signed up for a newsletter - those should get special attention, too. That's the lifeblood of your business or service. Lose them and you must start over. That can break your site permanently. It should go without saying that all HTML and related web site files that comprise visible pages should be backed up regularly. It isn't necessary to record every trivial change, but you can tailor backup software to exclude files or folders. Usually they're so small it isn't worth the trouble. But in some cases those small changes can add up in scenarios where there are many thousands of them. Here again, the backups are worthless if they can't be used. Even if the hosting company charges for doing so, it's worthwhile to test once or twice a year at least to ensure the data can be restored. That's especially true of database backups, which often involve special software and routines. Database files have a special structure and the information is related in certain ways that require backups be done differently. Developing a backup strategy can be straightforward. Start simply and review your plan from time to time, modifying it as your site changes and grows. But don't neglect the subject entirely. The day will come when a hard drive fails, or you get hacked or attacked by a virus, or you accidentally delete something important. When that day comes, the few minutes or hours you spent developing and executing a backup plan will have saved you days or weeks of effort.