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Web Hosting - Why Backups Are Essential One thing most web site owners have little time for is... anything! Anything other than focusing on their site content and the business or service it supports and the information it provides, that is. That means that administration often suffers, as it frequently must. There's only so much time in the day. But the one thing that you should never let slide are backups. They are like insurance. You rarely need it (you hope), but when you do you need it very badly. Performing regular backups - and testing them - doesn't have to be a nightmare. A little bit of forethought and effort and they can be automated to a high degree. And, they should be tested from time to time. Even when a backup appears to have gone without a hitch, the only way to know whether it's of any value is to attempt to restore the information. If it can't be restored, the backup is worthless. Even when the web hosting company provides the service, there is still some planning involved for the site owner. Hosting companies often rely on one or both of two methods. They backup everything (called a full backup), then backup anything which has changed since the last full backup (called an incremental backup). Of special interest are any configuration files that have been tailored. If you've modified the default installation of a software package, you want to be able to recapture or reproduce those changes without starting from scratch. Network configuration files, modifications to basic HTML files, CSS style sheets and others fall into the same category. If you have XML files, databases, spreadsheets or other files that carry product or subscriber information - about items purchased, for example, or people who signed up for a newsletter - those should get special attention, too. That's the lifeblood of your business or service. Lose them and you must start over. That can break your site permanently. It should go without saying that all HTML and related web site files that comprise visible pages should be backed up regularly. It isn't necessary to record every trivial change, but you can tailor backup software to exclude files or folders. Usually they're so small it isn't worth the trouble. But in some cases those small changes can add up in scenarios where there are many thousands of them. Here again, the backups are worthless if they can't be used. Even if the hosting company charges for doing so, it's worthwhile to test once or twice a year at least to ensure the data can be restored. That's especially true of database backups, which often involve special software and routines. Database files have a special structure and the information is related in certain ways that require backups be done differently. Developing a backup strategy can be straightforward. Start simply and review your plan from time to time, modifying it as your site changes and grows. But don't neglect the subject entirely. The day will come when a hard drive fails, or you get hacked or attacked by a virus, or you accidentally delete something important. When that day comes, the few minutes or hours you spent developing and executing a backup plan will have saved you days or weeks of effort.

Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

Get Noticed at your Job by Doing it with Flair Doing your job with “37 pieces of flair” may have entered the pop culture vernacular through the famous movie about life working an office, Office Space, but there may just be something to it. You might not need 37 pieces of flair, but doing your job with a little bit of flair and a lot of hard work is a great way to get noticed in the office and to move on to bigger and better things. How do you go about doing your job with flair? The first way to make sure you are doing your job with distinction doesn’t involve much flair at all – it simply involves doing your job and doing it well. Know exactly what your responsibilities are and attend to them every day. Don’t let any of the things that come under your job description fall by the wayside because you think they are unimportant. If you are unsure exactly what all of your responsibilities are, ask your boss for a meeting and discuss your job description with them. You will get noticed simply for your desire to make sure you are covering all of your bases and not letting any of your responsibilities fall by the wayside. Another way to do your job with flair is to add to the good morale in the office. Everyone has at least one person in the office that is like a black cloud hanging in the air. Gloom, doom and pessimism don’t really have a place in the office. Even if you feel like you are heading for a fall with the way a certain project is coming together or because someone on the team is not pulling their weight, look for solutions instead of standing around and complaining about it. When your attitude can help people stay on track with their work and not dread coming into the office every day, you are bound to get noticed. If you really want to add some flair to your work performance, learn how to manage your time and avoid procrastination. Time management is one of the biggest problems all employees face, and when you don’t manage your time efficiently, you are not being as productive as possible for your boss, which never wins you any fans among the management team. If you find yourself always rushing through your work at the last minute trying to meet your deadline, try keeping a journal of all of your activities at work for a few days. When you see how much time you spending doing things like talking with co-workers by the water cooler and surfing the net, you might see ways you can improve your work habits, so you can get things done well before the deadline is pressing down on you. Increasing your productivity by managing your time is a surefire way to earn some praise from the people over your head. Another way to add flair to your work performance is by being a team player. It can be tempting to thing that to have flair you have to go out on a limb and try to do everything yourself, but that is not the case. Employers don’t like to see an employee trying to hog credit for things that everyone has worked on together or trying to one up everyone else on the staff. When you work together with the team, you show your employer that your interests are with making the company a success and not trying to advance you own personal agenda. If your employer understands that you see the bigger picture of making the company succeed, you are sure to get noticed and rewarded.