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From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Continuing Education Key to Being a Better Employee Employers now recognize the importance of continuing education for employees. Over the past few years, more and more employers have begun to offer tuition reimbursement and continuing education classes to their employees. While this was once thought of as an excessive expensive, it is now understood that continuing education benefits the company as much or more as it does the employee. The job market is becoming more and more competitive everyday. Only the best employees are getting jobs in certain sectors. That means that your skills need to be sharp in order for you to remain valuable to your company. This is where continuing education comes into play. No matter what type of job you have, just about all companies are investing in continuing education. The reasons why are simple. Even though the company may spend a good deal of money on continuing education for their employees, they see an even larger return. By having employees that are on the top of their game, the company will be more productive as a whole. Thus the company will make more money. With that in mind, it is very important that employees always take advantage of continuing education classes when they can. You will be able to stay on top of whatever new trends are coming up and possibly acquire skills that will allow you to move up in the company. By taking continuing education classes, you will become more productive. Studies have found that employees that continue to have their skills refreshed and renewed are more productive on the job. This is a perk for both employees and their employers. You will be able to finish more work in less time and with more understanding. Thus making your time at work easier. If you are not sold on the idea of continuing education, think of it this way. Your employer is paying for it. It is a perk of your job that you should take full advantage of. If you are working towards acquiring skills that will lead you to a promotion or an entirely new job, you are doing something to better yourself. And, it is costing you less, or nothing at all. The best companies to work for in the country have great training programs. This is no coincidence. These companies, which also make a ton of money spend thousands of dollars training their employees so that they can go out and make the company the most money possible. Less successful companies have begun to follow suit. No matter what type of job you have, there are continuing education programs that can help enhance your job experience. Continuing education is a great way to break out of a rut. If you are eager to change jobs or get a promotion, you will fair much better in the job market if you do some continuing education. Use whatever means your company offers to better yourself and become more marketable. The type of continuing education you choose depends on your career goals. It is always helpful to have an advanced degree in a certain field. If tuition reimbursement for graduate school is an option, take it. Having a Master’s or PHD will help you become an expert in your field of study. If your job has company continuing education, take them up on it., Even if a promotion is not exactly what you are looking for, being cross trained is always a good idea. Gain as much in the way of knowledge and skills as you can. When you move on to your next job those skills will look great on your resume.

How to Be a Better Employee when You Work for Yourself Whether you are just starting or you have had your own business for many years, there are many reasons why you would be a better employee when you work for yourself. The biggest reason of all is probably that you work to make your own living. You do not just get a salary. If you as the boss and owner of the business do not produce the work and effort needed, you most likely will not make any money. If your business is not only providing for you, but also for you family, it is even more important that you make profit of your company. No profit and income from your joint venture means no food on your family’s table and that is a serious problem. For this monetary reason, many self-employed workers work harder, longer and put more effort in than other employees. Another reason lies within proving that your business can be successful. You want to be top-notch in what you are doing. Whether it is manufacturing products or offering services, if it is your own business, you are taking pride in what you do and you want to prove to customers and others that you are their first choice. Then you need to deliver quality. Often times as an owner of a business, you make sure that everything is one hundred percent and that is more than you would most likely give for somebody else’s business. If you work for a company as one of their employees, you might wonder why you should work long hours each and everyday, without the benefits. However, when it is your own business, money flows right into your pockets and every profit you gain from working harder can be yours immediately. Also, if you belong to the group of people that like to decide when they start work, when they finish and what they do, then being your own boss is probably one of the best choices for you. It is easier to work better and give more energy in what you do when you can decide what exactly you want to work on. Of course, some things always have to be done, but you can more or less decide whether you want to do it now or at ten o’clock at night. Did you also know that most of people would work better when they are having people that are under them? You are trying to set an example in work ethics, hours worked and projects completed and therefore, you will put extra effort in what you do when you are working for yourself. Your employees take you as an example for how they should do their work and if you just hang around and do nothing, why would your employees be motivated to do something? But if they get feedback and motivation from you and can see that you put just as much effort or even more into the company, they are more likely willing to follow in the footprints that you have left for them. Keep in mind, that when working for yourself, you are your own resource and motivator. Therefore it is important that you keep better work ethics than when you work for somebody else to not risk what you started. A hard working company owner most often gets rewarded with a growing business and happy customers that will come back year after year. Customers do like to be appreciated and a hard working business owner that will get on their case immediately is one way of appreciation to them.