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Being Effective in Your Persuasive Writing
(persuasive writing)
The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why.
To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing.
Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing.
Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them.
Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe.
You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them.
Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.
Can Facebook or MySpace Help You Land a Job? The Internet is quickly becoming the vehicle of choice for people looking for a job and for employers looking for people to hire. There are many job sites on the Internet dedicated to matching up employees and employers, and most people turn to the Internet today when they are hunting for a job instead of turning to the classified ads in the local paper. Job hunting websites may all be well and good when you are looking for a job, but what about social networking sites. Everyone knows how popular sites like Facebook and MySpace are online, but can they help you get a job? If you are in the job market, can these sites be your foot in the door, or a one way ticket to the unemployment line? The answer is that there is no easy answer. To know if you can find a job using Facebook or MySpace, you have to know how employers feel about these sites, and employers have mixed feeling about them. Some companies are actively using social networking sites to track down employees that meet their company’s employee profile and have had great success finding workers via social networking sites. Other companies wouldn’t touch these sites as a hiring tool with a ten-foot poll – in fact, many companies don’t even want you to access these websites from their company computers. The real answer to this question has more to do with exactly what kind of job you are looking for. Are you looking for an executive position at a company? Then stay off of the social networking sites, at least for job hunting (and maybe all together). No company is going to look for its top brass on a social networking site, and you will be wasting your time. However, if you are looking for entry level or hourly wage work, the social networking sites like MySpace and Facebook may be the answer for you. Many hourly wage employers in particular, like fast food restaurant chains and mall stores, use MySpace and Facebook to look for potential employees in their area. If a potential employer sees your profile and thinks you may be a good fit for their company, they will send you an email or an instant message and get the ball rolling. You should also, however, carefully consider the downsides of using social networking sites as a job tool – and you should carefully consider how and if you use these sites at all if you are in the market for a new job. Most people wouldn’t want their parents to see their social networking site profile, let alone potential employers. If you have rude and off color material, political or religious material, and inappropriate photos of yourself on your profile, a potential employer will be turned off, and you might lose your chance at that job. Most people give up way too much of their privacy when they use these kinds of sites, and your social networking site profile may offer a window into a side of you an employer might not be overly impressed with. Further, you can open yourself up to danger by using these sites to job hunt. If someone approached you in the street and offered you a job, would you accept? Then why would you accept a face value an approach by someone on social networking site? If you do get approached for an interview, never meet anyone in a private place, and do your homework to make sure the facts check out before you go for the interview. One last reality check – there are over 60 million users on MySpace alone. How will an employer find you in the crowd? MySpace and Facebook may help you in your job hunt, but don’t count on them as your sole avenue into the job market. Patent and copyright law Understanding Patent and Copyright Law Patent and copyright law gives the inventor the exclusive rights to the invention. No one else can produce the invention for a set period of time under patent and copyright law. Patent and copyright law is set up to protect inventors. The law on patents can be found in the United States Constitution, Article 1, Section 8 and in Title 35 of the United States Code. The agency that is in charge of patent laws is a Federal Agency known as the Patent and Trademark Office. Anyone who applies for a patent will have their application reviewed by an examiner. The examiner will decide if a patent should be granted to the inventor. Individuals who have their patent application turned down can appeal it to the Patents Office Board of Appeals. Just because someone has a patent does not mean that they have the right to use, make or sell the invention. For instance, if a drug company comes up with a new drug, they can get a patent on it. However, it would not be available to be sold to the general public until the drug becomes approved by other regulatory bodies. Likewise, someone may invent an improvement to an existing product, yet they will not be allowed to produce or sell the item until they obtain a license to do so from the owner of the original patent holder. For someone to receive a patent, as stated, they must fill out an application on their invention. The application will entail the details of the invention and how it is made. In addition, the person applying for a patent must make claims that point to what the applicant deems or regards as his or her invention. A patent may have many claims with it. The claims protect the patent owner and notify the public exactly what the individual has patented or owns. If someone infringes upon patent and copyright law, it is usually enforced in a civil court setting. The owner of the patent will generally bring a civil lawsuit against the person who has infringed upon their patent and ask for monetary compensation. In addition, the patent owner can seek an injunction which would prohibit the violator from continuing to engage in any acts that would infringe upon their patent in the future. Many patent owners will make licensing agreements (or contracts) with others. These agreements allow another person or company to use someone’s patented invention in return for royalties. In addition, some patent holders who are competitors may agree to license their patents to each other to expand both of their profits. Most everything we use in our day to day life was invented by someone. That person had to seek out a patent for their invention. Patent and copyright law protects inventors from having their ideas and inventions stolen out from under them. This makes the playing field more level for individuals. Without these laws, the marketplace would be out of control and the small guy would probably be eaten alive by big business |