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Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

A Writer’s Best Friend: The Job of an Editor (editing) Are you irritated by typos and spelling errors in professional documents? Are you able to help your friends make their writing error free? You may be a good candidate for editing. The world is incredibly dependent on writers and the craft of writing. It is how people communicate with each other most often. As the internet writing forms do not require people to hold to correct grammar, spelling or professional style, most writers are losing their capabilities to complete a professional document or book without help. Writers have always needed the help of editors. Even when there was strict attention to correct writing, editors could come and catch missed errors as well as mistakes in content. Editors are still needed today. Read on to find out more about what can be involved in a life of editing. Who are the Editors? Editors are those people with the ability to read a document and guide a writer to make it the best piece of writing that it can be. Editors work in newspapers, and magazines. They also work for publishing companies and in student resource centers. Editors generally have some education that leads them to the ability to help writers. They probably have a degree in language as well as training with style manuals. What is the Job? An editing job involves taking a piece of writing and conforming it to some particular set of standards. Style manuals are often the standard used. Different publications will choose a style and then ask the editors to make all of the writing that comes out to be consistent to that style. Editing is not only concerned with objective corrections like spelling and grammar though. An editor must also read for clarity, consistency and voice. If a writer claims one thing in one point of their piece and seems to contradict that point in another part, it is the editor’s job to catch the mistake and work with the writer to fix the inconsistency. If the writer is speaking authoritatively in the beginning of a piece and then becomes apologetic later, it is the editor’s job to make the tone match. Editors help with sentence construction, word choice and content order. How to Find Editing Jobs If any of the above job description sounds interesting and even exciting to you, you just may have found your ideal job calling. Before you start looking for editing jobs, you should test your skills. There are editing tests online. Feel free to use a style manual as well as your intuition as you correct the sentences and word choice in the different test questions. If you do not pass the test, you should probably spend a little more time reading a style manual and a basic grammar guide. Once you can ace an editing test, it’s time to look for a job. Be sure to include any experience you may have had. Include any editing of any kind you have ever done. Peer editing in school is appropriate experience to mention. Also be sure to list any style you are able to edit to. Examples are AP, Chicago, MLA, and so on. If you get an interview, be prepared to take another editing test, with the help of your manual. The test will likely be timed. Editing is a rewarding career. It involves helping writers to do their very best writing geared to their particular audience. While it can be stressful because of deadlines and workload, at the end of the day you will know that you have made the world of the written word a little cleaner and much more effective. Editors are an essential part of making the written word what it is today.

Evaluating your Free Offers of Stuff Getting free stuff can be a lot of fun, and for many people, the hunt for freebies is as fun as actually enjoying the free products themselves. There is a dark side to freebie offers, however. Many scam artists have come to realize that pretending to offer free things is a great way to trick people into handing over sensitive information about them than can be used in identity theft operations or even bilk them out of cold, hard cash. For that reason, it is important to make sure you know how to stay out there when you’re looking for free offers. There are some things you can do to make sure you freebie hunting only brings you good times – these common sense rules are a great place to start. You’ve heard it a million times before – if it sounds too good to be true, it probably is. The reason you have heard it so many times is that it almost holds water. Think about the reason that companies give away free things. They’re usually not doing it for charity. They want you try to their products in the hope that you will come back to them as a paying customer in the future, and they’re doing it to build good will for their company over all. They’re definitely not doing it go broke. So consider whether the freebie offers you come across make sense according to these criteria. Does it make sense that a company will give you a free bag of their new flavor of chips or a trial size jar of their new face cream? Sure it does, because if you like it, you may buy these products in the future. Does it make sense that a company will give you an all expenses paid, two-week first class trip to Bali for you and ten of your friends? Not so much. Don’t waste your time on these too good to be true freebies – they may end up costing your big time in the long run. By the same token, the more outlandish an offer sounds, the more you have to look for the small print. Sure, maybe the hotel chain is willing to give you a free weekend in their beachfront hotel. The small print in the offer might say that you have to agree to spend 10 hours a day at a sales seminar or that the free weekend is yours after you pay for a two week stay. One particular airline ran an offer for a free coach class plane ticket from New York to London. The small print said you had to buy two, full price first class tickets on that same route before you could get the free on – at a cost of around $8,000 per ticket. Before you jump, make sure you get all of the details. Freebie offers that actually require you to shell out some money are very tricky. Sometimes they are legitimate – after all, if you are accustomed to paying full price first class airfare, a free coach class ticket can be a real score. But many times, when you have to pay to get something for free, that is a red flag that a scammer is at work. You should never send money, even for postage, to a company that you don’t know. Also, keep an eye on the costs for things like postage even if you do know the company name. If they’re asking for $50 postage to send you a free magazine, then you know something is up. Lastly, beware giving out too much personal information. There’s no reason a company giving away free shampoo needs your bank account details. Protect your private info and if you’re unsure, move on to the next freebie offer.