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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
How to Work the Internet to your Advantage in a Job Search Are you on the hunt for the perfect job? If you need a new job and you are spending every day running out and buying a paper and flipping through the classified ads, you are way out of date. The newest way to find a job is to use the Internet in your job search. After all, nearly everything else people do these days is done online, so why not looking for your next job. The best part is that the Internet is much better than the classified ads in your local paper when it comes to finding a job you love. When you search for a job online, you have a world of employment opportunities right at your fingertips. There are many ways you start your search for jobs online. There are several websites that are dedicated just to job hunting. On these kinds of sites, you can search through a database of literally thousands and thousands of jobs until you find some that appeal to you. Most of these websites let you search for jobs using many different criteria, from job location to job field to starting salary to jobs that let you work from home. These websites can be a wonderful way of getting a feel for what kind of jobs are out there and what the going rate of pay is for any job in any industry, and how that pay fluctuates regionally. In addition, these sites are also ideal if you are thinking of moving, and want to move to someplace you can find a job. If you don’t care where you move, you can look for cities where the job market is hot. If you know where you want to move, you can look for jobs in your desired city and get the inside track on the job market from no matter where you are. Additionally, on these job listings websites, you can upload your own resume to the site. That way, you can apply to jobs through the website with the click of a button, and potential employers can find you when they are looking for someone with your skills. Another way you can use the Internet to your advantage when you are hunting for a job is to build your own job hunting website. Create a website that showcases your resume and all of the work experience you have. You can set out your career objectives and show off any special skills you have. Having your own website is a great way to direct potential employers to where they can find more information about you and is a handy way of getting the message across about skills or achievements you have that may not be right for inclusion on your resume. If all of this sounds like casting the net a little too wide for your tastes, the good news is there are now local job listings websites in most towns. These websites work in much the same way was the larger job hunting websites, but they only list local jobs and only allow local workers to upload their information. Remember that the Internet cuts both ways when looking for a job. Just as you might Google a potential employer, so they may Google you. Be thoughtful about what you post about yourself on the Internet. If you don’t want your potential boss to know about that time you had too much to drink and passed out in your friend’s front lawn, don’t post the picture online. Likewise, be careful when blogging about political, religious or off-color topics. Almost anything you say online can be traced back to you, and may be used against you in a job hunt. Five Positive Actions You Should Do After a Lay-off Lay-offs are hard for most people and are essentially difficult to cope with if you were and excellent worker and outstanding employee. Sometimes lay-offs are general cuts such as the closing of a whole department. It often times hits good employees that the company otherwise would have never gotten fired. So what do you need to do after you get laid off? Here are five positive steps you should take after you have been laid-off. The first and probably most important step is coping with the situation. Get your feelings straightened out. Of course you are upset and plain dumbstruck by what happened, but if you are not able to get this sorted out with yourself, the company is not going to take you back. Then you won’t even have a chance of finding another job. In some cases, if it was not very clear why you have been fired, it helps to talk to coworkers, and maybe the human resource person to just find out that it was not you or any of your doings that got you laid-off. Within this step falls also the realization that the job market currently is a tough one and that you might have to make some budget adjustments first off all. Do not be picky about what kind of jobs you want to choose. Sometimes, this means a new beginning, some job you might like much better than your old one, and you just do not know it yet. After you have been able to work through the situation and are ready for the job hunt, get your résumé out. If you have not been looking for a job in a while it might be dusty and not be up to date. Add your last job to the list; add your role and responsibilities to your list and maybe you even have to adapt your résumé to a more current style. Résumés and cover letters are your way into a job and the first impression that a new employer gets from you. When you are finished getting your résumé up to date, apply to as many jobs as there are. As a third step, make yourself clear that the job market is difficult and finding a new job might mean to apply for something that you might have not really wanted to do, maybe because you did study it, but you never really liked in the university classes? Well, it is worth applying for. The sooner you get another job, the better of you are. Face it, if you really do not like the work you can find another job after a year or two. After a lay-off it is very important to get back into the working world as fast as you can. To make your job search even more successful, as a fourth positive step after a lay-off, you also need to network. Talk to friends, other companies’ bosses you know, and anybody you have ever met that might have a job available for you. Besides networking, you can also always try to do some cold calling, writing letters to businesses that are not having a newspaper add out. There is always the possibility that they are looking for somebody. As a fifth positive action after you are laid-off there is always college. Taking classes that will refresh your topic and specialty you are working in can make a good bullet on your résumé. If the job market is quite tough, why not go back and finish that degree or add another maybe a graduate degree. This always is better on your résumé than plain being out of work. |