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The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.

The Importance of Written Communication (written communication) Written communication is just as important as oral communication. Of course, all communication requires a clear concise flow of ideas, and words that are easily understood by any reader or listener. Written communication is one of the most difficult forms of communication as writers are typically prone to write for themselves, instead of for their audience. It is important for readers to understand what has been written and why it has been written. Writing is very different from oral communication, because words are written they cannot be taken back. Communicating through writing is more concrete than verbal communication with more room for mistakes and misunderstandings. The slightest misunderstanding can cause chaos for many, so it is important to right as clear and concise as possible. This form of communication is defined as a clear expression of ideas in writing. The clear expression of ideas includes grammar, organization, and structure of an essay, book, article, or report. Grammar is a large part of written communication, and writers must always consider spelling, punctuation, writing style, and wording before displaying their work to the world. Proper grammar and form may have a varying importance for different writing jobs, and usually depend on the method of communication used for that job. However, it is always important to strive to use correct grammar, spelling, and punctuation. Most writers use spell check and grammar check on their computers to ensure that the grammar and spelling is suitable. Grammar is also a major factor when writing as a freelance writing and submitting work to an editor. Many editors will reject further submissions from writers who have too many grammar and spelling errors. Organization of a letter, essay, article, or book is also important factors of written communication. Communication should always have a logical organization that is easy for readers to follow. For the reader, it is much easier to read a paragraph with one common theme that relates to the entire work. Most writing requires a clear flow of ideas and proper transitions to indicate when a new idea is being presented. However, transitions are not often needed for pieces of writing that are clearly organized. Ideas should also be expressed in a manner that is easy for the reader to understand and recognize. Data in the writing should also be presented accurately to support conclusions and recommendations given by the writer. The structure is also important in a piece of writing. All writing is organized into five to seven sentence paragraphs that all relate to each other. The number of paragraphs usually depends on the work that is being written. For example, it is common for essay to contain five concise paragraphs that all relate to a common theme. Generally, essays begin with an introductory paragraph, followed by three supporting paragraphs, and ended with a concluding paragraph. The basic structure of a piece of writing is only the beginning of written communication; the words used and the organization of the work is important to the readers understanding of the work. In many cases, the style format, and content must be adjusted to the communication level of the reader. The ability to convey ideas to a certain reader are very important, and a key component of written communication. Like oral communication, written communication can be seen as an aspect of life that makes the world go round, and learning to communicate through written word has become a basic skill for most people. Communication is needed in all aspects of life, and although many people cannot write well, it is important to be able to communicate out loud and on paper.

Do and Don’ts of the Interview Process No one likes job interviews. From the moment you schedule the interview you are under a microscope. Your potential employers waiting for you to make the move that make you stand out or eliminates you from being a candidate for the job. This necessary dance that just about everyone, has to go through can be mastered. Learn the key things to do to become a high-ranking candidate for a job. First of all, before you go to the interview be prepared. Having copies of your resume and pens are only half the battle. Where exactly is the office located? Do not leave the location or the interview site up to chance. The only way to know exactly where your interview is and how much travel time you should allow is to go there. Even if you are interviewing out of town, find out how long the drive is to the interview. Nothing disqualifies you, in most cases, faster than being late for your interview. Before you are sitting across from the interviewer, accumulate some knowledge about the company. Knowing about the position is not enough. Everyone that interviews will have read the advertisement for the position. You need to be armed with information about the company. Have they won any service awards? Are they ranked as one of the best companies in America to work for? Find out and impress the interviewer. Another way to impress the interviewer is to have intelligent, thoughtful questions to ask. Ask about productivity, benefits or training procedures. Show that you have done your homework and are truly extend about the position. Be attentive and bring the interviewer as much information as possible about yourself. If you have a portfolio or reference letters, be sure you take them to the interview. Also be prepared with complete work history and information as well as past residency information. Be ready to answer a few probing questions. Why do you want the job you have applied for? What makes this a good time for a job or career change? Have some intelligent answers for these questions. Interviews will know if you are nervous. No matter how badly you need the job, do not appear desperate. Show that you believe in yourself and are confident about your ability to do the job. Speak in terms of when you get the job opposed to it. While this is a bold move it is a way to reinforce the idea of you being chosen for the job. This is a trick for both you and the interviewer. No matter how true this may be, never tell the interviewer that you “really need a job”. If this is what you tell the interviewer they will think that you are willing to take any job. Also, never talk negatively about your current boss or co-workers. Give as objective view as possible if you are asked about your current job relationship. Inquire about the next interviewing steps. This will not only show the interviewer that you are interested in the position it will also give you some time to prepare if you are called for the next interviewing step. Be sure to keep a notebook in your car so you can jot down notes immediately after you leave the interview. This is the best way to keep track of important facts about the position. In a day or so, mail a thank you card to your interviewer. This could be the added interest they are waiting to see from you in order to eliminate the other candidates.