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Being Effective in Your Persuasive Writing
(persuasive writing)
The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why.
To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing.
Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing.
Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them.
Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe.
You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them.
Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.
Four Ways to Be a Great Employee Many people in the workforce and go to a job every day face similar problems. These problems include problems such as being a good employee, getting that raise at the end of evaluation period, keeping the job and many more. There are many things that you can do to ensure that you do not get fired or you get the raise that you deserve. Perhaps you just want to learn how to become a model employee. This article will discuss four ways to be a great employee. To be a great employee, your boss first of all wants to see results and good work. If you love your job, giving results, turning projects in on time, mastering difficult assignments is most likely a breeze. But if you are working to make a living and this job is not your dream job, you still need to deliver good work. Often times to be able to deliver your work on time and meet deadlines, it is important to be very organized and efficient. Many employees lack the efficiency needed to do their job right. If your job is a desk job, it might help if you just go ahead and clean up your desk, organize information and get a clear idea of which materials are stored where. A messy desk will leave you searching for the information needed to fulfill your assignment. This takes valuable time out of your schedule, time lost you cannot afford to loose. Another very important way to be a great employee is to be on time and not leave early. Employers like to see their employees arrive at time or just a little bit early, so they know that their employees are ready to start a good days of work when they finally put away their coat and get their coffee. Many of people come in and easily take 15 minutes before really are getting started with work. Employers see this time as a down time of yours and showing your employer that you do care about your work by showing up on time and if needed staying longer, is very much appreciated. If you are almost finished with your assignment, but it is time to go, do not get up, put your jacket on and wait the few minutes left for clocking out. Finish your work then finish your customer call or whatever necessary and then you can leave work. Sleep. Yes, sleep means going to bed early enough to get the necessary rest for your body. A well-rested mind and body makes a great difference. If you are lacking sleep or you are tired at work, you are more likely to make mistakes and forget things. Work is not the place to relax and sleep, but so many of the employees come tired. In some jobs mistakes can be fatal or ruin products worth hundreds and thousands dollars to the company. Another good reason to be rested well is that work will flow easier. You are a nicer person and your happy attitude at work will be recognized by others and is sometimes infectious and can help motivate others. Number four on the list to being a great employee is dressing appropriately. Whether your office has a dress code or not, if you work in an office, wear office appropriate clothing out of respect to your boss, colleagues and customers. Many offices have established dress codes because their employees come with the ripped jeans or dirty shorts while customers could potentially show up at any minute. Nothing makes a worse first impression on a customer than the cloths you wear. Evaluating your Free Offers of Stuff Getting free stuff can be a lot of fun, and for many people, the hunt for freebies is as fun as actually enjoying the free products themselves. There is a dark side to freebie offers, however. Many scam artists have come to realize that pretending to offer free things is a great way to trick people into handing over sensitive information about them than can be used in identity theft operations or even bilk them out of cold, hard cash. For that reason, it is important to make sure you know how to stay out there when you’re looking for free offers. There are some things you can do to make sure you freebie hunting only brings you good times – these common sense rules are a great place to start. You’ve heard it a million times before – if it sounds too good to be true, it probably is. The reason you have heard it so many times is that it almost holds water. Think about the reason that companies give away free things. They’re usually not doing it for charity. They want you try to their products in the hope that you will come back to them as a paying customer in the future, and they’re doing it to build good will for their company over all. They’re definitely not doing it go broke. So consider whether the freebie offers you come across make sense according to these criteria. Does it make sense that a company will give you a free bag of their new flavor of chips or a trial size jar of their new face cream? Sure it does, because if you like it, you may buy these products in the future. Does it make sense that a company will give you an all expenses paid, two-week first class trip to Bali for you and ten of your friends? Not so much. Don’t waste your time on these too good to be true freebies – they may end up costing your big time in the long run. By the same token, the more outlandish an offer sounds, the more you have to look for the small print. Sure, maybe the hotel chain is willing to give you a free weekend in their beachfront hotel. The small print in the offer might say that you have to agree to spend 10 hours a day at a sales seminar or that the free weekend is yours after you pay for a two week stay. One particular airline ran an offer for a free coach class plane ticket from New York to London. The small print said you had to buy two, full price first class tickets on that same route before you could get the free on – at a cost of around $8,000 per ticket. Before you jump, make sure you get all of the details. Freebie offers that actually require you to shell out some money are very tricky. Sometimes they are legitimate – after all, if you are accustomed to paying full price first class airfare, a free coach class ticket can be a real score. But many times, when you have to pay to get something for free, that is a red flag that a scammer is at work. You should never send money, even for postage, to a company that you don’t know. Also, keep an eye on the costs for things like postage even if you do know the company name. If they’re asking for $50 postage to send you a free magazine, then you know something is up. Lastly, beware giving out too much personal information. There’s no reason a company giving away free shampoo needs your bank account details. Protect your private info and if you’re unsure, move on to the next freebie offer. |