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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Got an Offer? How to Evaluate the Company to Ensure It’s the Right Move Being offered a new job is always a great feeling. No matter what type of job it is, the fact that the employer wants you is very satisfying. The inclination to put in your two-week notice and start packing up your desk can be exhilarating. However, be sure that you know what you are getting into before you plunge into a new job. The terms of a job offer should be written out in black and white, literally. Whenever a company offers a job to someone, there should be literature about the position to read. When the offer is made, be sure to spend some time reading over the literature and finding out exactly what the terms and conditions of the job are. Salary, benefits and the terms of employment should all be very clear before you accept the offer. Be sure that you read the fine print. This is especially true from sales jobs. That advertised rate of pay might be what you make with commission. Without the commission you may not have a salary at all. This could be a major issue if your sales do not go well. Salary is one of the most important things to find out about before you take a job. Make sure that what they are offering as base pay is enough for you to live comfortably on. Bonuses can sound really great when employers discuss them with you. However, what you have to do to earn the bonuses may be very difficult. Thus making the bonuses obsolete the majority of the time. Restaurant management is a career path where many times your bonuses are based on the success of your particular restaurant. Not you yourself. That means that when the restaurant is not doing well, there will be no bonuses. The hours you will be working is another issue you will want to tackle before you take the job. Find out exactly what you are expected to work. This could be tricky with salaried positions. Find out what the average amount of hours is that employees spend on the job. Will there be travel? Many jobs post this in their advertisements but others are not so forthcoming with this information. Living out of a suitcase can be ideal for some but if you are not looking forward to having a relationship with your spouse strictly through cell phones and e-mails, you better inquire. If you are not open to travel be sure to find out if travel could be included in your position. The environment at the office could be hard to gauge. However, if you go to an interview and are not greeted in the lobby or see a few scowling employees, chances are, the office environment is a bit hostile. This is a major thing to consider when taking a job. Is the management hiring new personnel in order to replace the existing personnel? If they are, why does the existing personnel need to be replaced? Try to feel out the environment of the office when you are waiting for your interviews to take place. What will your job entail? Will there be times that you are expected to do things that go against your better judgment? Will you be surrounded by a corporate mentality that is concerned only with numbers? Are you going to be able to put your reservations aside and carry out the job that needs to be done? If a job offer is made immediately, you may want to be leery of this position. Try to find out about the turnover rate of this position. There may be a reason why the employer is so ready to offer you the job.

Copyright Infringement Lawsuit Who are in Copyright Infringement Lawsuits? A copyright infringement lawsuit can be brought down for any number of reasons: someone using a song in a podcast or radio program, a writer ‘borrowing’ information from another work, the copying of video or mp3 off the internet without permission (or sometimes, even to another CD or DVD). Copyright infringement lawsuits are not generally brought to the average person, unless they’re downloading a LOT of music or movies, but usually for large operations: software pirates reselling goods on eBay or to some other unsuspecting victim, someone ‘sampling’ a song to make another, or maybe a person reselling mp3s online. When you understand the implications of it, copyright infringement lawsuits aren’t frivolous as some people may make it seem. For the most part, the average person’s familiarity with a copyright infringement lawsuit is taking down copyrighted material after receiving a nasty email. The use of works that are used in major record albums my major recording stars like Britney Spears or 50 Cent, people will begin copyright infringement lawsuits for songs that bear resemblance to another song. Usually these suits will be lost because it’s rather hard to prove inspiration, but they are rather costly and draining, especially if there isn’t a large backing legal team. Copyright infringement lawsuits for large enterprises can be rather costly and time consuming as well. If you work for someone, and you plagiarize someone on the company blog, the whole company can be sued, and you fired, for that infraction. Another large copyright infringement lawsuit is the eminent MySpace v. Universal Music Group, who is claiming that MySpace is knowingly committing copyright infringement by allowing it’s users to upload copyrighted material. Even then, Universal Music Group has been negotiating with MySpace and couldn’t come to an agreement – then they filed suit. Universal Music Group has an agreement in place with YouTube, where YouTube agrees to follow Universal’s rules. It’s worked out well thus far, and I think with an agreement in place ‘user created content’ will retain a destination on the internet. This is a testament we all need to be with social networking sites and ‘user created content.’ We need to watch ourselves, because many times we may not realize the veracity of our actions. Sometimes, people break copyright laws on purpose. There is a huge market in the dealings of pirated software – from Windows to Photoshop to The Sims. It’s very easy to share peer-to-peer, and because of that, people can resell ‘pirated’ for a high price – all profit. Or they’ll download MP3 and resell them; or eBooks. These people who resell these items get nasty penalties – with both copyright infringement lawsuits and criminal cases. They’ll pay a hefty fine and go to jail. As you can see, copyright infringement lawsuits can affect any one of us – from our friends on MySpace to our employer, to the computer geek down the street. It’s very easy to violate copy rights, and you have to watch yourself. The chances are good that you won’t be involved in a major copyright infringement lawsuit, but you still need to ensure you’re following the copyright rules of engagement. Copyright infringement lawsuits are important in determining what is, and isn’t, applicable to copyright laws. Because of these lawsuits, our laws have changed regarding fair use, internet use, and the Electronic Frontier Foundation and CreativeCommons.com has been formed. The lawsuits help us to understand what is, and what isn’t fair – and these organizations have helped the masses to understand what’s so important about copyright, and why we need to defend our freedom of speech.