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The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.

Web Hosting - Why Backups Are Essential One thing most web site owners have little time for is... anything! Anything other than focusing on their site content and the business or service it supports and the information it provides, that is. That means that administration often suffers, as it frequently must. There's only so much time in the day. But the one thing that you should never let slide are backups. They are like insurance. You rarely need it (you hope), but when you do you need it very badly. Performing regular backups - and testing them - doesn't have to be a nightmare. A little bit of forethought and effort and they can be automated to a high degree. And, they should be tested from time to time. Even when a backup appears to have gone without a hitch, the only way to know whether it's of any value is to attempt to restore the information. If it can't be restored, the backup is worthless. Even when the web hosting company provides the service, there is still some planning involved for the site owner. Hosting companies often rely on one or both of two methods. They backup everything (called a full backup), then backup anything which has changed since the last full backup (called an incremental backup). Of special interest are any configuration files that have been tailored. If you've modified the default installation of a software package, you want to be able to recapture or reproduce those changes without starting from scratch. Network configuration files, modifications to basic HTML files, CSS style sheets and others fall into the same category. If you have XML files, databases, spreadsheets or other files that carry product or subscriber information - about items purchased, for example, or people who signed up for a newsletter - those should get special attention, too. That's the lifeblood of your business or service. Lose them and you must start over. That can break your site permanently. It should go without saying that all HTML and related web site files that comprise visible pages should be backed up regularly. It isn't necessary to record every trivial change, but you can tailor backup software to exclude files or folders. Usually they're so small it isn't worth the trouble. But in some cases those small changes can add up in scenarios where there are many thousands of them. Here again, the backups are worthless if they can't be used. Even if the hosting company charges for doing so, it's worthwhile to test once or twice a year at least to ensure the data can be restored. That's especially true of database backups, which often involve special software and routines. Database files have a special structure and the information is related in certain ways that require backups be done differently. Developing a backup strategy can be straightforward. Start simply and review your plan from time to time, modifying it as your site changes and grows. But don't neglect the subject entirely. The day will come when a hard drive fails, or you get hacked or attacked by a virus, or you accidentally delete something important. When that day comes, the few minutes or hours you spent developing and executing a backup plan will have saved you days or weeks of effort.

Assistance on Filling Out those Online Forms for the Free Stuff So, you’ve found a great freebie online, or a free trial of some service you have been wondering about, but the form you have to fill out has left you scratching your head. Sometimes the paperwork involved in getting some free stuff can seem a bit like applying for a mortgage or filling out your life insurance policy, and in fact, many people decide the freebie isn’t worth it after all when they’re facing down an intimidating form to fill out. The good news is that you don’t have to miss out on the free stuff just because the form leaves you a little perplexed. This guide will walk you through filling out these online applications, even if this is your first trip around the Internet. Once you get the hang of things, you’ll be filling out these forms in no time at all. First things first: once you have the form open on the screen in front of you, you have to move your mouse so that the cursor sits in the very first empty space on the form, and then click the mouse once. Some forms will automatically place your cursor there when you open them, but if you are not sure, moving the mouse there and clicking won’t hurt anything at all. All you have to do now is start typing, filling in the information they ask for in that field. Filling out the form the entire form is merely a repetition of this process. Of course, you have to be able to move between the fields easily so you can fill in the rest of the form. On some online forms, the cursor will move automatically when you have finished filling in a field, which makes life easy on you, but others do not. To manually move between fields, all you have to do is either hit the “tab” key on your keyboard or use your mouse to move the cursor to the next field, just like you did to start typing in the first field. Hitting “enter” may seem like a natural thing to do, and while it can work on some forms, other forms will submit themselves when you hit enter, meaning you will have submitted a blank form. It is best to stick to “tab” or your mouse to be on the safe side. This technique should allow you to navigate a freebie form fairly easily. There are a few other things you may see on a form that you have to know how to handle. You may be asked to “check” a box or indicate in a little circle (called a radio button) that you accept the company’s privacy policy or some other thing. To do this, all you have to do is move your cursor over the box or circle and click – the check or the dot will then appear. This can also be handy when forms ask for a billing address and a shipping address - if they are the same, you can tick a box stating so and avoid having to type the same thing twice. If a form has several pages, be careful to save your changes for every page as you move along. Usually there will be a button to click at the bottom of the page that allows you to save the work you have done. Especially long forms usually have some kind of side navigation that lets you skip around from section to section instead of moving through the form systematically – this can be helpful if you need to find some info for one section, but want to take care of all of the other work first. Most forms are reasonably user friendly and contain info to walk you through the process. If you get stuck, look for a help icon on the page – this info should clear up any questions you may have.