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Important Steps to Follow in Creating a Professional Digital Identity for your Job Search Having a professional digital identify is essential in finding new business or employment. Everyone can benefit from having a polished professional digital identity. It is key to advancing in any career. Of course, how you present yourself digitally depending on what type of career advancement you are going for. If you are starting a new business you will need to have a stellar website. A professional should consulted so that you have the best website possible. If you are interested in securing a new job, you can probably build your own website or just post your resume and portfolio. Trying to land an interview is much easier than striking out on your own so it takes a little less effort. However, no matter what your career aspirations are a professional digital identity is important. If your professional digital identity is lacking in credibility spend some time and effort improving it. A healthy professional digital identity will help you get the job you desire. Instead of spending money on business cards, invest in presenting yourself well on the web. People can always get in touch with you on the web. Business cards get lost in the shuffle of day-to-day paper accumulation that most people acquire. Locate all of the social networking sites you can. You can never be too well represented on the web. Of course, people like to shake hands and meet you in person. When circumstances permit, set up lunches or coffee dates to discuss projects or networking opportunities. For entrepreneurs, it is wise to stay well acquainted. The type of business you are in will influence what you have in your portfolio. If you are striving to build an online presence for your own personal business, have plenty of samples on your site. If you business is not one where you have samples to show, have coupons or special offers posted. Create a strong professional digital identity and you will attract more sales. Whether you are networking or building up business for yourself, you need to have a professional digital identity that people can respect. Provide a number of ways for people to get in touch with you and keep your information updated. Do pro bono if necessary. Do some things for free to gain exposure. First impressions have a big influence on what people think about you. In the past people were limited to physical or phone impressions. These days the way that employees first get to know most candidates is through their digital identity. A bad web site or a sloppy portfolio online can ruin your chances of getting a job. Make sure that your professional digital identity is well developed. One of the major mistakes people make when it comes to digital identity is registering for networking and social sites and posting less than favorable pictures and comments. Some employers check MySpace and Facebook to try to get a clear picture of the candidate they are interviewing or deciding whether or not to work with. If your Myspace page is full of pictures of you in your scantly clad bathing suit their decision to hire you or not becomes very easy. Do not use your real name to register for these types of sites. Or if you do, use the site in a professional manner. Set up your Myspace page in an attractive and professional way. Friends will be able to reach you but employers will also view you in a professional manner. A great way to present yourself well digitally is to have your own website. Upload your resume and include information about your work history. Employers will be able to review your work history more extensively making them more inclined to contact you.

Staying Computer Safe while Searching for Freebies on the Net Who doesn’t love the idea of getting something for nothing? Free stuff can bring a smile to anyone’s face, and the Internet is destination number one when you are looking for cash in on a few freebies. The downside of free stuff online is that if you aren’t careful, the free item could end up causing plenty of headaches and heartaches, not to mention a lot of cold, hard cash. If you want to score with free stuff online, make safety your number one priority by following these tips. First and foremost, treat your personal information like its cash. That might sound a little dramatic, but anyone who manages to steal your identity online is after one thing, and one thing only, your money and any addition money they can grab by cashing in on your credit. Protecting your name, address, credit card number, bank account number, phone number, social security number, and so on and so forth when you are registering for free offers is the first step to making sure you don’t get hustled when you’re just trying to enjoy a good freebie. That means that if you are asked for some personal information that you don’t feel comfortable handing out, let the freebie go. Likewise, make sure the site from which you are getting your free stuff has a privacy policy and that you know it, understand it, and can live with it. Speaking of that site that is handing out the free goods: just who are these people? If you were walking down the street and a shady looking person said they would give you a free DVD player if you followed them, chances are you would run the other way. Online, it is hard to tell the legitimate people from the people looking at you like a free lunch, but there are a few red flags you can look out for. Does the website look like it was thrown up in about 5 minutes, full of clip art and bad spelling? Is it hard to find information about where the website is registered, or where the business the website is supposedly promoting is registered? If the website purports to be affiliated with a certain brand you know, does it really look like it is, or does the logo look different/colors look off? If you can’t get a reasonable feel for who are dealing with online, don’t deal with them. Red flag number one? Asking for too much personal info should send you running. Another way to protect yourself is to build a virtual fortress around your computer. The net is filled with people who know how to walk right into your virtual home – your computer – and flip through everything you have on there, taking whatever they want. Many of these kinds of hackers draw you in by creating phony freebie websites. The way to keep them out is to keep your computer on lockdown. Make sure your firewall is stronger than you think it needs to be, and make sure it is always updated. Also, make sure you have antivirus software on the patrol for you and that you keep this software updated as well. Last but not least, keep those passwords in the vault, and make sure they are extra strong. No freebie website has any reason to ask you about the passwords for your accounts so don’t give them away – and don’t give them to anyone else online for that matter. Also, if you’re using your birthday or child’s name as password, don’t. Sure, it isn’t as easy to remember, but your password should be a random word and contain a collection of numbers and symbols as well. This will give you the extra layer of protection to make sure your online house is in order when you cash in on the freebies.

The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.