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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Copyright Infringement Play It Safe: Making Sure You're Not Committing Copyright Infringement Copyright infringement is not an easy thing to explain. While it may seem as simple as not using someone else’s work, it’s not that easy. Thanks to the Electronic Frontier Foundation, and many other organizations, we have the ability to use others’ works – as long as we use it under ‘fair use’ laws. So what does fair use have to do with copyright infringement, and how can you utilize it? Fair use laws are the conditions in which you can use a copyrighted work without having to pay someone royalties. This includes when you use a copyrighted work for educational or instructional uses, criticism of the work, commentaries on the work, news reporting about the work, teaching on the work (including multiple copies for classroom use), scholarship uses, and research. This is talked about fully in Section 107 of the Copyright Code (commonly called Fair Use) and is available for you to read at your local library. Copyright Infringement in day-to-day life Sometimes, if you’re writing a paper for work or school, or if you are creating a Power Point presentation, you need to use someone’s work that is already in copyright. So how do you use it without committing copyright infringement? All you have to do is ask – the worst they can say is no, right? But, if they do say no, there are several items in the public domain which may help you to finish your project without having to commit copyright infringement. What is the public domain, and how does it relate to copyright infringement? Material that is not copyrighted is considered in the public domain – you cannot commit copyright infringement on works in the public domain. These works include things that the copyright has expired on, or is not copyright-able – such as government publications, jokes, titles, and ideas. Some creators (writers, musicians, artists, and more) deliberately put their work in the public domain, without ever obtaining copyright, by providing an affiliation with Creative Commons. Creative Commons allows people who create materials to forfeit some, or all, of their copyright rights and place their work either partially or fully in the public domain. So, how do I ensure I’m not committing copyright infringement? First of all, if you’re going to use someone else’s material, you may want to check the public domain to see if something is suitable for use, instead of trying to use someone else’s copyright. However, if you can’t find something suitable (and you can’t create something yourself), the next best thing (and your only legal course of action) is to find a piece that is in copyright, and contacting the copyright holder. When you contact the copyright holder, make sure you tell them what you want to use their piece for – whether it’s for your blog, podcast, or report – and ask them if you can use it. You may have to pay royalties, or an attribution in your piece, or a combination of both. The creator may also place many limitations on when and how you can use their material. Follow all these instructions they give you, and you’ll be free and clear to use their work as you want. Once you have permission to use a copyrighted work, you need to make sure you stay within the agreed-upon boundaries - if you veer outside their agreed terms, you may open yourself up for a copyright infringement lawsuit – which can be nasty, costly, and time consuming. If you’re in doubt, before contacting the copyright holder, contact a copyright lawyer to ensure you’re following the law – and protect yourself!

Better Employees Avoid these Top Five Office Blunders Being a good employee can go a long way when it comes to the workplace and job advancement. When you are working in an office there are certain unspoken rules that you will want to follow. One of the biggest mistakes that one can make when they are working in an office is having romantic relationships with co-workers or their boss. This completely colors the work situation and can cause major problems in the workplace. Although office romances are common, they typically bring about some friction between the couple or the couple and others. The remedy for office romance issues is that usually one or both members of the romance leave the job. Being dishonest is an office blunder that can land you in the unemployment office. Stealing from your job, lying about reports being done and trying to cause conflict by lying to one co-worker about another are all very silly mistakes that employees make. It is not acceptable to borrow money from the float, even if you are intending to pay it back. Pretending like you have completed your work when it is only half done is not wise. Gossiping and stirring up rumors is also not a good idea. All of these things can make you the bosses’ number one most wanted to fire employee. Not following the dress code is another easy to remedy problem that many employees make. The reason why this is such a big deal is because it says that you do not care about your position enough to wear the right clothing. It also can land your boss in hot water if the director or head supervisor comes into the department. Not only will you be reprimanded for not having on proper uniform, your boss will be singled out for not making you comply with uniform standards. The too can make you very unpopular with the boss. Saying incredibly inappropriate things is also a blunder that can easily be avoided. Jokes and comments about the way that people look in their clothing can border on the line of harassment. In fact, just about anything can be proven to be harassment by a good lawyer. That is why it is best to keep jokes and opinions about others to you and you only. You could lose your job and find yourself in a lawsuit otherwise. The number one blunder than employees make on the job is having a bad attitude. People that are very negative bring down a crowd, not just themselves. That means that when the time comes to make cuts, the bad attitude person is the likely candidate. Removing a negative person from the workplace can bring up the morale of everyone else. Even very effective employees with bad attitude are often terminated simply because they bring down the mood and productivity of others. Be thankful that you have a job and keep a positive frame of mind. If you are not happy with your job, search for another one. In addition to these five blunders that better employees avoid, there are a few obvious ones. Being tardy is perhaps one of the most prevalent and easy to prevent blunders employees make. Being tardy on a regular basis is not acceptable. There is no reason to continuously be tardy for work. If you are getting stuck in traffic, leave earlier or take a different route. Being a good employee can take you a long way at work and in your personal life. It feels good to know that you are an effective person be it at work or elsewhere. Be kind to co-workers and go through your days with a positive mindset. With these tools in place you will be able to avoid blunders more effectively.