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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Web Hosting - Why Backups Are Essential One thing most web site owners have little time for is... anything! Anything other than focusing on their site content and the business or service it supports and the information it provides, that is. That means that administration often suffers, as it frequently must. There's only so much time in the day. But the one thing that you should never let slide are backups. They are like insurance. You rarely need it (you hope), but when you do you need it very badly. Performing regular backups - and testing them - doesn't have to be a nightmare. A little bit of forethought and effort and they can be automated to a high degree. And, they should be tested from time to time. Even when a backup appears to have gone without a hitch, the only way to know whether it's of any value is to attempt to restore the information. If it can't be restored, the backup is worthless. Even when the web hosting company provides the service, there is still some planning involved for the site owner. Hosting companies often rely on one or both of two methods. They backup everything (called a full backup), then backup anything which has changed since the last full backup (called an incremental backup). Of special interest are any configuration files that have been tailored. If you've modified the default installation of a software package, you want to be able to recapture or reproduce those changes without starting from scratch. Network configuration files, modifications to basic HTML files, CSS style sheets and others fall into the same category. If you have XML files, databases, spreadsheets or other files that carry product or subscriber information - about items purchased, for example, or people who signed up for a newsletter - those should get special attention, too. That's the lifeblood of your business or service. Lose them and you must start over. That can break your site permanently. It should go without saying that all HTML and related web site files that comprise visible pages should be backed up regularly. It isn't necessary to record every trivial change, but you can tailor backup software to exclude files or folders. Usually they're so small it isn't worth the trouble. But in some cases those small changes can add up in scenarios where there are many thousands of them. Here again, the backups are worthless if they can't be used. Even if the hosting company charges for doing so, it's worthwhile to test once or twice a year at least to ensure the data can be restored. That's especially true of database backups, which often involve special software and routines. Database files have a special structure and the information is related in certain ways that require backups be done differently. Developing a backup strategy can be straightforward. Start simply and review your plan from time to time, modifying it as your site changes and grows. But don't neglect the subject entirely. The day will come when a hard drive fails, or you get hacked or attacked by a virus, or you accidentally delete something important. When that day comes, the few minutes or hours you spent developing and executing a backup plan will have saved you days or weeks of effort.

Reinventing Yourself Can Make a Difference in Landing a Better Job Are you stuck in a dead end job that isn’t getting you any closer to your goals? Did you wake up one morning to find yourself knee deep in a career you never wanted and one that is not making you happy? Many people feel this way – it can be easy to “fall into” a career that you think is temporary and then get so caught up in the day to day aspects of the job that never quite get out of it. If you find yourself in this kind of rut, the good news is that it is never too late to make a fresh start. No matter what your age is or what stage in your career you are at, you can always reinvent yourself to get closer to that perfect job. All you have to do is work up the courage to make the jump. The first step in giving yourself a career makeover is identifying exactly what you want to do. While it may be true that there is always time to reinvent yourself and start over, if you have to go through the process too many times, you are only wasting valuable time that could have been spent doing what you love. Don’t fall into yet another career that isn’t all that is it cracked up to be. Think about the things that you wanted to do when you first entered the working world. What was your dream job then? What career field was your passion? Is it still what you want to be doing today? Discover your dream, and then start building your goals around it. Once you know what you want to do, the time comes to start researching it. How do most people get started in the field? Will you need to start your own business, or are there companies out there already doing what you want to do? What kinds of entry level positions are available? Will you be able to do this in your town, or would moving to another city mean more opportunities for you? Before you make the leap, research your job options carefully. You may need to plan financially for the step you are about to take, so do your homework up front. Talking to other people in the field you want to enter is a great way to get actionable advice from people who have been there. When you know what kind of experience you will need to get started in the field of your dreams, think about the experience you have had in the past, and what you have done that matches up. This can mean either work related experience or things you have done as a hobby or class you have taken in school. Be creative here – you may have experience you don’t even realize you have. For instance, if you want to open a bakery, and you are always in charge of the bake sale at your child’s school, this counts as experience. Comb through your history and pick out all of the things you have done that will give you a leg up in your new career. Last but not least, you have start creating a new image to present to the working world. Start over with a brand new resume, this time highlighting the experience you have this is relevant to your new career goals. Work on a great cover letter that explains your passion and why you want to switch fields. If you are starting your own business, work on building a website and creating a brand you can be proud of. The sooner you start living your new career, the sooner your dream job will fall into place.