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Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

Web Hosting - FTP and Other File Transfer Tools Anything related to the Internet or computers is bound to introduce technical issues pretty soon. One of the earliest that novice web site owners encounter is FTP, which is an acronym for File Transfer Protocol. Seeing it spelled out, it's easy to see why those in the know quickly move to speaking in short hand. The reason web site owners soon will (or need to) become familiar with FTP is obvious to anyone who has built a site on a remote server. You have to have some way of getting the files to the remote computer and FTP is one of the most common tools. It's also one of the simplest and most efficient. FTP is composed of two parts: the client software and the server software. It's similar, in a way, to talking to someone on the phone who writes down everything you say. You (the client) make a request ('transfer this file to the server') and the listener (the server) takes the request and acts on it. That request to copy a file from a local computer to the remote one is carried out (often 'under the covers') by a PUT command, as in PUT this there. You create the web page (in the form of a file) and then PUT the file on the server. To move a file in the opposite direction, from the remote server to your local computer, your client software issues a GET command. Many FTP clients have graphical interfaces, similar to Windows Explorer, that allow you to drag-and-drop or otherwise copy the file without ever seeing the actual commands that carry it out. But it's helpful sometimes to know what goes on underneath. In tricky cases it can be an advantage to use a command line interface (in Windows, the 'DOS box', with a similar interface familiar to most Linux users). Knowing the commands and being able to use them in the command line form can sometimes help you diagnose what is going on when the graphical tools misbehave. But FTP is not the only way to get a file from here to there. In fact, your browser moves files around from a remote computer to your local one all the time. In most cases, when you type in or click on a URL, what happens under the covers is in essence a file transfer process. The web page is transferred from the web server to your local computer then displayed by the browser. Alternatively, you can sometimes even email a web page/file from your local computer to the remote server, then use an email client on the server itself to get the file and put it in a folder. That requires that you have some form of access to the remote computer. But there are many ways of doing that, such as in-built utilities in the operating system or using commercial remote control programs. Those alternatives can be helpful to know in cases where the FTP file transfer process is misbehaving. Having more than one way to accomplish the task helps you diagnose what might be going wrong. It also helps you get the job done when the usual tools aren't cooperating. The more you learn about these sometimes puzzling acronyms, the easier you can accomplish your own goals.

Ten Top Things That Make for a Great Employee If there is one thing that everyone can agree upon in the job market it is that great employees are hard to come by. Whether you are an employee yourself and you feel like you are always pulling the weight of the other people in the office or if you are a boss who is wondering how you can actually get some people on board who can do the job, you know that great employees are at a premium. But what exactly makes an employee great? These ten top things are guides to bosses looking for greatness in a new hire and for employees trying to get noticed in the workplace and be the kind of employee who has the potential to move up in the company chain. The first thing that makes an employee great is that they are always dependable. Great employees do the job they are supposed to do every time, and no one has to worry that they don’t deliver the goods. A great employee can be counted to always have their work done right, when it is supposed to be done – it is a forgone conclusion that they will, and no one else has to spend any time worrying about it. The second thing to look for in a great employee is that they are a team player. A great employee isn’t one who is constantly looking for attention or hogs the spotlight. Instead, a great employee works with everyone else to make sure that the things that need to get done do get done, for the good of the company. The third mark of employee greatness is that they know how to take direction. Great employees know how to take criticism, direction and advice gracefully and make it work for them when doing their job. Fourthly, a great employee can be trusted. They don’t spread office gossip and they don’t dish company dirt. Likewise, they always tell the truth to their employer, even if it lands them in hot water. The fifth sign of greatness in employees is linked to the fourth – a great employee always guards the confidential nature of their business dealings and protects everyone’s privacy. The sixth thing that makes an employee great is that they participate in the day to day life of the office. They don’t bow out of meetings or skip the office birthday celebrations. These things may not be a fun part of working life, and everyone involved knows that everyone else has some place they would rather be – but a great employee wouldn’t be any place else. In seventh place comes the fact that a great employee gets along with other employees. Every office has one person that is in everyone else’s business and talks to loud on the phone and generally stirs things up and gets under everyone’s skin. This kind of employee zaps office morale – a great employee is a good co-worker to everyone. The eighth thing a great employee has is good working skills. It may sound obvious, but a great employee has the abilities needed to do their job, and they constantly seek ways to improve, like going to training seminars or seeking further education. Great workers have great skills. The ninth thing that leads to employee greatness is tact and decorum. If there is a problem in the office, a great employee doesn’t make a scene in front of everyone else. A great employee will deal with such issues with privacy and diplomacy. Further, a great employee doesn’t tell tasteless, political or religious jokes, nor do they send emails that tell these kinds of jokes. Last but not least, a great employee has a great attitude. Bad attitudes bring everyone down. A great employee helps make work great for everyone else by having a good spirit about their job.